Whether you are new to sales or have prior experience, it is challenging to set yourself apart from the competition and prove to a company that you are the perfect fit for their team. To increase your chances of getting hired, you need to compose a strong, engaging cover letter that clearly demonstrates a charismatic, energetic personality. Your resume is reserved for listing your qualifications and educational background, so you do not want to repeat any information already provided. Instead, you want to capture your potential employer’s attention and explain why your unique characteristics make you a preferred candidate. Use our professional sales rep cover letter sample as a guide, and incorporate the additional tips provided to make your letter stand out.
Professional Sales Rep Cover Letter Sample
Sales Rep Cover Letter Must-Haves
When possible, include specific examples of how you made important sales, increased revenue, and helped solve your clients’ problems. Always be proud and explicit about your accomplishments, but try not to be too showy or pompous; arrogance is an overrated quality among sale reps, and most employers do not want to deal with bigheads. Refer to the professional sales rep cover letter sample as a guide. Be polite by thanking the employer at the end of the letter.
Best Action Verbs for a Sales Rep Cover Letter
Compose engaging paragraphs like those in the professional sales rep cover letter sample by strategically inserting action verbs such as authored, collaborated, consulted, elicited, negotiated, proposed, resolved, synthesized, conceptualize, and integrated.
Cover Letter Text
Dear Ms. McKinley,
Your recent job posting states that you are looking for an energetic, natural self-promoter to join your sales team at Kendall. However, I believe what you are really looking for is a top sales rep who will take your team’s success to new heights. I am thrilled to inform you that your search is over.I have worked in sales for three years and have proven to be a top performer among my peers. I use a sincere, human approach to sales, and people tend to respond favorably to my gentle, honest nature. I do not simply sell people products; instead, I help clients solve their toughest business challenges so that they can focus on their passion and work. The job description in your posting specifically requires experience with negotiation, proposals, and supply chain management. Last year, I authored a proposal and negotiated contract terms with a client that earned my company an additional 20 percent in sales revenue. I also collaborated with managers within the client’s supply chain to improve the overall efficiency of the client’s processes, which resulted in further sales revenue from the suppliers.My genuine interest in helping people achieve their goals is what makes me a top performer. I am very pleased to offer my skills and ambition to your team at Kendall. Please contact me by phone when you are ready to schedule a meeting. Thank you for taking the time to review my application.