When you have the right tools, your job search has the best chance of success. Cover letters can be just as important as resumes. They should always be included when you apply to a position. Use this critical document to show that you are a sales pro, you know what the employer needs, and that you can bring results. Consult our free sales representative cover letter templates to learn how to build a document that will get you noticed.
What to Include in a Sales Cover Letter
You need to use your sales cover letter to your advantage. Tailor the letter not only to your industry, but craft individual letters for each job opening of interest so you speak directly to the employer’s needs. Use your resume and the job posting as guides, but Don’t go through either word for word. Pick out specific points of interest that show how your qualifications match the employer’s needs.Keep your tone professional, clear, and upbeat throughout. This is where you show that you not only know your stuff, but also what the employer needs. Highlight your sales accomplishments and how you can bring exceptional results to the new company.Structurally, your cover letter should be one page long, or under, and use three to five paragraphs to lay out your case for the job. Start with a strong opener that states who you are, what job you want, and why you should get it. Use the middle to outline your qualifications and personal abilities, and end with a specific statement about following up shortly. Always keep in mind what you can do for the company and let that show at every step.
Sample Cover Letter
Cover Letter Content
You would have to look far and wide to find someone who could bring as much enthusiasm, energy, and innovation as I could to the position of Sales Representative. I have exemplified my commitment to generating new revenue streams and increasing profit by consistently exceeding sales objectives. I am certain that with my experience, knowledge, and drive for sales excellence I would make a valuable attention to your sales team.I bring more than 12 years of hands-on sales experience sourcing contacts, prospecting clients, and negotiating deals that total more than $5 million over the course of the last three years alone. With my adaptability, hardworking nature, and resourcefulness no challenge is too big. I maintain in-depth product knowledge and always know my clients deep level to ensure a close and productive relationship.My professional background makes me an invaluable sales asset, and I am ready to put my skills to work in support of your business needs. Thank you for your time and consideration.