To Whom It May Concern: I am responding to the Director of Affiliate Marketing advertised on XXXXXXXXXX. My background encompasses the skills necessary to perform the required duties. I have many years experience in marketing, including strategic planning, advertising, and analysis. My expertise in multi-channel marketing would benefit the position. I have spent much of my career creating and implementing strategies and marketing plans always focusing on the ROI, specifically when working on the direct response business, as at ditech.com and Corinthian Colleges. My initial goal is to obtain the leads and turn them into sales. However, I focus on building the brand and creating awareness through the direct response, using the national co-op consumer television advertising, newsprint, direct mail, and Internet while tying in the elements to ensure the message is cohesive across all channels. I work with online planning agencies to recommend and approve strategies and Internet advertising buys while analyzing results. I have managed national co-op sponsorships and events, including planning conventions and national meetings. Currently I manage a national cable and syndication direct response advertising program for approximately 100 campuses throughout US and Canada. I work with multiple direct response and branding and creative agencies daily. I create schedules, analyze results daily and weekly to obtain the best cost to bring in convertible leads, and review and approve creative to make sure the message is consistent across all channels. My direct response back ground has provided me the ability to be fast paced, and make changes as necessary in any situation. I am extremely detailed oriented and am looking for a position where I can apply my skills. I believe my vast background would compliment your team. The position sounds like an exciting opportunity. I have much experience developing and implementing strategic marketing programs that yielded measurable results. Thank you for your consideration in advance.