The resume is a very important marketing tool but it loses its effectiveness if it’s not accompanied by a great job application cover letter. The first thing that the hiring manager sees when going over your application is the cover letter, not the resume. If the cover letter is plain, boring or shows little effort then he or she may not even brother to look at the actual resume. When you look at it this way you can get an idea of the importance of the cover letter.
If you know your resume is well-written and filled with vital information but you’re not getting the response you’re after, then your job application cover letter may be the problem. In many cases, the decision of whether or not to call you in for an interview will depend on how concise and informative your cover letter is so don’t overlook this vital step when applying for any job position.
Improve your job application cover letter with these 6 easy steps:
1. Use the same style and font for your cover letter as you use for the resume. Be consistent with the format, font, size and color throughout the cover letter for a more professional look and use a proper layout for a business letter.
2. Spend some time researching the job position and the company. Try to find out the name of the hiring manager and learn what the job entails. This information will help you cater your cover letter to the job position available.
3. Don’t be shy when writing your letter. After all, the main purpose of the letter is to get attention but in a professional way. Avoid putting in basic details that have no significance to the job. Instead, talk about your education, special training and qualifications that make you an excellent candidate for the job. Give a brief summary of what your qualifications can do for the company and focus on the requirements of the job and what the employer is searching for to help you determine what to write.
4. Don’t get long winded and start repeating information over and over or talk about your plans for the future. The company is only interested in how you can benefit the business at this point.
5. Avoid starting every sentence with the word ‘I’ because this gets monotonous and shows lack of creativity and interest. It’s best to begin with action words that grab the reader’s attention.
6. At the end of your job application cover letter should emphasize the fact that you are qualified and ready for the position and provide your phone number once again.
Finding a job today is much harder than it used to be and you must take steps to stand out from everyone else if you want to have options. Employers are searching for applicants that meet the criteria they need to run their company successfully and they’re searching for the first person that meets their needs. If you cater your job application cover letter to show you are the person they’re looking for, then you have successfully captured their attention and you’ll be one step closer to getting the job.
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